New

Built to Last by Welbourn

Power Athlete

Strength & Conditioning
Coach
John Welbourn

Strength that goes the distance. Performance that holds the line.

Built to Last is the next evolution in the Power Athlete training ecosystem—developed by me, John Welbourn, to take the foundation you built in Well Built by Welbourn and drive it into a new gear. This isn’t just about chasing numbers or getting jacked (though you’ll do both). It’s about building a body and mindset that doesn’t break when things get hard.

We’re talking about real, usable strength. The kind that carries over to sport, work, and life. Every session is dialed in for max transfer: explosive power, relentless conditioning, and structural integrity that lets you train hard, recover fast, and keep stacking wins, year after year.

If Well Built by Welbourn laid the bricks, Built to Last is the steel that reinforces it.

This is for athletes who’ve built the base and are ready to level up. For the lifters who care less about gimmicks and more about grit. For anyone who’s in it for the long game—and knows that real power is earned, not given.

Backed by the Power Athlete philosophy, this program delivers exactly what the name promises: a body that’s Built to Last.

Let’s push the limits of strength and durability, together.

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Strength
Strength is built through progressive overload where we are pushing our boundaries and moving fast with a barbell - this program uses both.
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Power
The ability to use your strength dynamically is how we reference power. This program cultivates this characteristic.
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Hypertrophy
Muscle is our greatest ally in the game of longevity. Strength and muscle go hand in hand - if you arent getting stronger there is a good chance you arent putting one muscle. So let the experts take the wheel and help you where you can accel.
Features
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Access to Power Athlete Coaches
You are not alone as this program has guidance from Power Athlete coaches.
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Programming 5 days per week
We have 5 solid training days with active recovery/rest programmed to make sure you are recovering and building a large aerobic base.
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Exercise Video Guidance
Instructional videos to guide your practice and make execution easy
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Detailed, expert instruction
Coaches who will hold you accountable and provide the feedback you need to grow
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Delivered through TrainHeroic
Ditch the PDF. Train with Power Athlete and the support you need—right from the app. Smarter programming, better results, no guesswork.
Equipment
Required
Barbell // Dumbbells // Bench // Place to Squat // Bands // Place to do Dips // Place to do Pull Ups
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Sample Week
Week 1 of 8-week program
Sunday
Built to Last - Day 1

A1

Lateral Med Ball Throw

3 x 10

A2

Banded Hamstring Curls

3 x 12

A3

Jump Rope

3 x 50

B1

Iso-Hold Dumbbell Bulgarian Split Squat

4 x 0:10

B2

Back Squat

4 x 7

C1

Ipsilateral Dead Bugs

4 x 1:00

C2

Banded Single Leg RDL

4 x 8

C3

GHD with Plate Row

4 x 10

Monday
Built to Last - Day 2

A1

DB Fly

4 x 15

A2

Dumbbell Lateral Raise

4 x 15

A3

Rear Delt Band Pulls

4 x 15

B

Depth Push Ups to Explosive Rebound Up

5, 4, 3

C

Close Grip Bench Press

4 x 7

D

Parallel Bar Dips

10, 10, 10, MAX

E1

Deficit Push Ups

20, 20, 20, MAX

E2

Hammer Curls

4 x 10

Tuesday
Built to Last - Day 3

A1

Contralateral Dead bugs

4 x 60

A2

KB Ballistic Row

4 x 20

B1

Barbell Deadlift

4 x 5

B2

Standing One Arm DB Row

4 x 8

C1

Russian KB Swings

4 x 25

C2

Reactive Tea Pots

4 x 20

D

Fast Ruck

1 x 20:00

Wednesday
Built to Last - Day 4

A

Rest

For Completion

B

Echo/Assault/Implement of Choice

1 x 20:00

Thursday
Built to Last - Day 5

A1

Deficit Push Ups

4 x 15

A2

Pull-Up

4 x 5

B

Back Squat

4 x 7

C1

30 Degree Dumbbell Lunge

4 x 30

C2

Ground to Shoulder Toss

4 x 5

D

Standing Calf Raises w/ Single DB

3 x 25

Friday
Built to Last - Day 6

A

Echo/Assault/Implement of Choice

1 x 10:00

B1

Banded Tricep Extension

4 x 30

B2

Rear Delt Fly

4 x 10

C

Seated DB Press

4 x 8

D1

Ipsilateral Dead Bugs

5 x 1:00

D2

Isometric Rack Pull

5 x 0:10

D3

Dumbbell Incline Rows

5 x 10

Saturday
Built to Last - Day 7

A

Rest

For Completion

Coach
coach-avatar John Welbourn

John Welbourn is CEO of Power Athlete, Inc and a 9-year veteran of the NFL. He has worked extensively with the NFL, NHL, MLB, Olympic athletes, the US Army, Naval Special Warfare and DEVGRU. He works as a consultant and advisor for several companies focused on improving human performance through training, nutrition and fitness-based technologies and he is host of Power Athlete Radio.

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Built to Last

Built to Last builds on Well Built by Welbourn to deliver real-world strength, explosive power, and relentless durability. Backed by the Power Athlete ethos, this program pushes you harder, helps you recover faster, and builds a body that won’t break under

Get Built to Last by Welbourn
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FAQs
Is Built to Last right for me?
Bedrock is the gold standard for barbell beginners. But once you've outgrown it and you're hungry for more strength, power, and size—this is where you go next. No fluff. No plateaus. Just hard-earned gains and serious results.
Will I need to buy new clothes?
Chances are high.
Will this program prepare me for Ragnarok?
Most definitely.
Built to Last by Welbourn